Google Updates Search Console Shopping Tab Listings Report

 Google has updated the Search Console Shopping Tab Listings report to provide more information about the performance of your product listings in Google Search. The report now includes the following metrics:

• Product clicks: The number of times users clicked on your product listings.
• Product impressions: The number of times your product listings appeared in Google Search results.
• Click-through rate (CTR): The percentage of times users clicked on your product listings when they appeared in Google Search results.
• Conversion rate: The percentage of users who clicked on your product listings and then made a purchase.

This new information can help you identify areas where you can improve your product listings to increase clicks, impressions, and sales. For example, if you have a low CTR, you can try to improve your listing titles and descriptions to make them more relevant to the keywords that users are searching for. If you have a low conversion rate, you can try to improve your landing pages to make them more persuasive and easier to navigate.

To access the Shopping Tab Listings report, go to Search Console and click on the "Shopping" tab. Then, click on the "Listings" report. You can filter the report by product, country, and date range.

Here are some tips for using the Shopping Tab Listings report to improve your product listings:

• Identify your best-performing products. Look at the products with the highest number of clicks, impressions, CTR, and conversion rate. These are the products that are resonating with users, so focus on keeping your listings for these products up-to-date and optimized.
• Identify your underperforming products. Look at the products with the lowest number of clicks, impressions, CTR, and conversion rate. These are the products that need some improvement. Try to improve your listing titles, descriptions, images, and landing pages for these products.
• Track your performance over time. Use the report to track your progress over time and see how your product listings are improving. This will help you identify what strategies are working and what strategies need to be adjusted.

The Shopping Tab Listings report is a valuable tool for improving the performance of your product listings in Google Search. By using this report, you can identify areas where you can improve your listings to increase clicks, impressions, and sales.